As the one in charge of advertising your company’s products and services to online consumers, your challenge will be oriented around managing and directing the marketing strategies that drive a consistent flow of high volume traffic to your company’s landing pages. pursue a different type of degree like business management or advertising 16 Mar 2021 accessed. 5. Your classes as a marketing major can vary greatly depending on the program, but potential options include advertising and promotion, marketing communications, public relations, market research, consumer behavior, marketing strategy, management and sales. It is intended for fun only so do not treat the result too seriously :) Answers. However, if you like being in the spotlight and speaking with the public as a representative of a company, persuading people why your company is good for the community, meeting the needs of consumers and explaining why your company is a hit for share holders. A bachelor’s degree in advertising, communications, marketing or a related field can provide a foundation in the creative, management, interpersonal and analytical skills required to work in the field. If you like designing ads and improving a company’s sales volume, then an advertising major is likely going to fit your career goals better than a major in public relations. Advertising and marketing are related majors with key differences, though advertising is a part of marketing. It happens even to people who were satisfied with their jobs when they started out. However, if you want to be trained in these areas in college, many colleges and universities do offer these programs. What Are Some Reasons One Would Be Interested in Advertising As a Career? >   Privacy Policy These are just a few of the questions you’ll explore as an advertising major. If you haven’t yet considered earning a degree in communications, perhaps you should – for several reasons. Communications majors can choose from many career paths and fields, from public relations and advertising to graphic design and translation. Save up to 50% on tuition and fees. While some people will urge you to follow your passion, this advice has rarely ever granted people the lifestyle they desire or deserve. The following are a few areas of consideration to use as points to help you decide which field is best for pursuing a major in advertising versus a major in public relations. Only you can answer this question about your bottom line in a way that best points you in a direction for meeting your educational and career needs. Do I like figuring people out and understanding what makes them tick? The war on education does not seem to be affecting trade school, which usually focuses on . Learn more about the program... Students interested in studying advertising in Chicago, IL, have only a few schools to choose from. 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High school students who are thinking about studying marketing should take … In your quest to decide whether or not you should major in advertising or in public relations, you should ask yourself which field of study is more likely to gain for you meaningful access to employment. As the avenues for advertising continue to expand into the digital world, diverse careers in marketing are opening up. A primary reason to consider a major in marketing is the diverse array of subdisciplines in the field. They write actual copy and develop advertising campaigns for the Internet and more traditional platforms. All other trademarks and copyrights are the property of their respective owners. Undergraduate applicants must be a high school graduate or have completed GED and completed some college. Your email address will not be published. For example, truck driving and delivery services are going through changes that are going to affect people later on. There’s a lot to consider when choosing a major, but first you need to understand the different functions of finance and marketing. The reason this is such an important concern to address is because most companies do not have a public relations department. 4. You have always known that your place was in some type of position where you would be responsible for representing the interests of a company to an audience. Connect with Regionally accredited schools meet high standards for educational excellence. It is estimated that about  of all jobs created by 2020 are going to require college education. With so many different options out there, you may want to try “sampling” a few classes in different aspects of marketing before you make up your mind. While both fields of study are useful for representing the same company, they tend to do so for very different purposes in most cases. If you consider these types of challenges to be what you were born for, then a major in advertising may suit your personality far better than a major in public relations. While marketers in the past relied mostly on reaching consumers directly through print, television, and radio advertising, the digital age has brought a range of new internet-based outlets for marketing. Advertising programs offer students ample opportunities to prepare for a career in this field. Marketing is the process of introducing buyers (either consumers or businesses) to the products or services a company offers. Must complete an application online and submit transcripts for their highest degree earned. You can work in the advertising or PR department of any type of organisation. What subject is right for you? A school may have its own professional ad agency where students receive credit for creating projects for actual clients. In fact, the budgeting for such individuals to be on staff is reserved for corporations that tend to be larger and which have lots of excess money to spend on public relations professionals to send out to represent these corporations to the media, the community and shareholders alike, for example. Curriculum, relevancy of sample programs, and outcomes will vary by school. parts: 29 Questions. In such instances, you may be the only one chosen by your company’s legal team to be allowed to speak for your company and to attempt to shape public opinion to mitigate the damage being caused to your company’s reputation. Are you considering majoring in marketing, but you're not sure if it's the right fit for you? Thing is, nobody excels at everything and that’s OK. It could be an NGO, a parastatal, industry etc Especially now that securing a job is a miracle in itself, choosing a field that intertwines into various fields is a very good decision. “You’ll learn to think from a marketing and business standpoint and make the right decisions.” The types of fires you will be called upon to temper in the eyes of the public could be anything from an executive of your company being the object of a sex scandal or your company might be drug through court over alleged employee discrimination charges. >  Contact Us Their jobs may relate to corporate and retail advertising, Internet communications, media relations, brand management, or media sales. Retrieved from https://study.com/articles/Why_Should_I_Major_in_Advertising.html. While it is not required, a successful career in advertising usually begins with a comprehensive undergraduate education. Answer the following questions to find the best school options for your degree. Of course, there may be other factors that could be contributing to this war on education, such as media outlets or propaganda that may be misinforming citizens on the impact of education. >  Careers >   Terms of Use There are many reasons to major in advertising, including the skills one acquires, the diversity of employment opportunities and the various concentrations available. Enter zip: Many employers only hire graduates with accredited marketing degrees, and professional certifications may also require an accredited degree. Your email address will not be published. Yet, upon closer examination, it may be possible to make an informed, intelligent decision that best fits your overall career goals. It seems that some conservative Americans think that education leans too far to the left, which may be putting their beliefs in danger. “When studying marketing, you don’t learn the technicalities, like how to create a Facebook ad or a website, you learn the strategies,” says Lamonde. You will also have to implement strategies for converting leads to ensure revenue quotas are being consistently reached. Not every university offers degrees in advertising, marketing, or public relations. IMAGE SOURCE: Pixabay, public domain. Working in a major ad agency's creative department is a dream job for most, but you may find you would rather work in a small ad agency, in-house agency, or even on your own as a freelancer. Am I interested in sales? This test is not based on any scientific study whatsoever. Study.com / Why Should I Major in Advertising?. Afterwards, you'll have the option to speak to an independent Earning an adequate income, however, is a pillar of living a fulfilling life the way you always wanted. Choosing an Advertising Degree Program . Anonymous. Is it right for me? 3. Ronn Torossian is a public relations executive with over 20 years of experience, They say that proximity to the art cleanses our soul. Choose your field. Do not think about the answers too long. Sure, there are a number of good blue collar jobs, but that is not going to last. Required fields are marked *, >   About Us Education is under attack for a number of reasons that could be traced back to conservative values. Unfortunately, the trouble you face is in knowing which avenue to commit to for a degree program. If you want to be a copywriter, designer, or art director, consider an education in advertising, design, public relations, or marketing. The minimum admissions requirement for a bachelor's degree is a high school diploma, but some programs also require students to pass prerequisite courses before they are allowed to declare a major in advertising. Schedule an appointment. Marketing Manager 1 Graduates of an advertising degree program acquire a variety of skills that they can use in many career settings. By contrast, a major in public relations is going to lean more towards a journalistic approach to selling a company’s image to the public. How Do You Start a Career in Marketing and Advertising? ), my GPA will get bogged down and I'll struggle. Web. For students with strong communication skills, an advertising degree program may be a good option. This make sense since several jobs are springing up within the digital world. No one could have imagined that there would be a war on education in the United States, but there is a  of people in the country who are skeptical about the benefits of higher education. While it has been necessary to talk about the various technical aspects of choosing a major in advertising versus a major in public relations, there is a fundamental aspect of your own self impression that must be taken into consideration. If you are unsure, there is no harm in attempting to gain some insight into the advertising and public relations careers first hand before making your final decision on which major you will pursue. Most programs include an internship where students get experience working in an advertising agency or a similar organization. It should be noted that that these are merely a few examples, but there are many more out there. Read on to find out about the process of majoring in advertising. According to the U.S. Bureau of Labor Statistics, the majority of advertising sales agents and managers work in New York, Chicago, and Los Angeles. Am I able to take criticism and feedback from peers, professors and professionals well? College degrees leading to careers in marketing. This is especially important because this war could have detrimental effects on the country, which is already showings signs of trouble. It's free! 0 0. Undergraduate applicants must be a high school graduate or have completed GED and completed some college. All rights reserved. Then you may find that you will enjoy a major in public relations far more than a major in advertising. When choosing a major for a career path, it will often come down to dollars and sense. If you’ve ever dreamed of writing clever ad copy, planning a media campaign, or selling advertising space, this may be the major for you. What is your highest level of education completed? In an advertising class, you might have to devise and execute your … What is your high school graduation status? Consequently, if you want to be able to find a job in your field of study with reasonable ease, then a major in advertising will more likely give you that luxury. Is Your Job Affecting Your Mental State? "Why Should I Major in Advertising?." You can pursue a number of different, careers with a marketing major. If you are creative and like to write or design, you've probably already added advertising to your top five list of career opportunities. Perhaps the best thing those who believe in education can do is re-brand what education is so that they can reassure these Americans that their thoughts are safe. Education Under Attack: How Education Affects Modern Careers, Top 3 Things to Keep in Mind When Starting a Business Buying and Selling Cars. Get a free comparison table of costs, aid, and requirements for Communications and Journalism schools. In general, a major in advertising is going to lean mostly towards helping you gain a sense of how to market products and services to consumers or other businesses. What Should You Major In? For them, fashion offers purpose—a will to live. By doing a comparison on the annual salary earned by advertisers and public relations professionals, you will begin to see that the path to the income level you require is spelled out in the numbers provided by the research you perform. If you are not money motivated, then this particular aspect to choosing a major in advertising or public relations may not apply to you. This is a positive thing, but it may not be enough since the workforce requires specialized skills and degrees. Driverless transportation is becoming a reality, making truck drivers almost obsolete. Fun. For example, jobs for advertising sales agents are expected to increase 27.7 percent by 2018, according to the U.S. Bureau of Labor Statistics. Find Schools. If you’re still not sure if advertising is the way to go, here are some key questions to ask. >  FAQs, >   Reviews When choosing the field … If you're interested in majoring in marketing, but you want to make sure it's a good fit first, take our quiz to find out! Of course, this factor for determining which major to pursue is based in the assumption that you are money motivated. 1. For graduates who are interested in working and living in a large city, a career in advertising might be the way to go. The  is not only hurting employers but also the American people themselves since not having a degree is pushing these individuals back. A degree in advertising can provide students with the skills necessary to pursue a variety of exciting careers. © copyright 2003-2021 Study.com. These are just some of the jobs facing extinction that should worry those who do not believe in education. The war on education may lead to a crisis in the job market that could hurt the overall economic stability for years. This comes at a time when jobs are going through a radical change that will require specialized skills. They want someone with a specific skill," Chiagouris says. Study.com College Advisor that can help you compare costs and options. Some programs will focus exclusively on advertising while others emphasize advertising in addition to marketing or sales. If you are creative, social, and interested in how people act or what makes them tick, a marketing degree may be the right choice for you. Majoring in advertising allows graduates to work for many different employers, including the government, private industry, non-profit organizations, TV, radio, or public relations agencies. We've all been in the position of not knowing what we want to study, but that's what this quiz is here to help you do! You should try Communication Studies or Mass Communications. If this is something you would be comfortable doing, then a public relations major may fit your personality and interests more than a major in advertising. A marketing major studies the branding and promotion of products and services to the public, which is targeted through specific demographics. 992 views Top Advertising Graduate Schools in the U.S. Top Schools for Public Relations and Advertising, Online Advertising Courses and Classes Overview, Online Advertising Bachelor's Degree Program Information, Distance Learning Advertising Course Descriptions, Salary and Career Info for an Advertising Agent, Advertising Executive: Job Duties and Salary, Advertising Diploma: Program Information and Overview, Online Advertising Degree Program Overviews, Associate Degree in Advertising: Program Information, Advertising Graduate Programs with Course Information, Careers for Advertising Majors: Job Options and Requirements, Fashion Advertiser: Employment & Career Information, Commercial Advertising Jobs: Options and Requirements. College majors that lead to careers in marketing include majors in business management, marketing, advertising, journalism and English. Diploma programs in advertising teach students the principles of advertising and marketing. What College Degree Do I Need for a Career in Advertising? ... “People considering this major should have an innate curiosity about everything.” Thomas A. Bowers, James L. Knight Professor and Senior Associate Dean, School of Journalism and Mass … An important area of concern for those seeking an advertising major arises from the world of business becoming more entrenched in ecommerce style business solutions and business models. A  by Salesforce recruiters shows that two-thirds of respondents think degrees are unnecessary. Get a quick view of the requirements as... An admission advisor from each school can provide more info about: Get Started with Southern New Hampshire University, Get Started with Purdue University Global, Get Started with Colorado Christian University, Get Started with Colorado State University Global.