HUNTINGTON BEACH, Calif. — Aug. 3, 2020 — SRIXON ®, a global leader in golf ball technology and innovation, announces the launch of the second-generation Soft Feel BRITE.The Srixon Soft Feel BRITE golf balls are available in BRITE Orange™, BRITE Red™, and BRITE Green™ and are now available in … Shop TGW.com for the Srixon 2020 Soft Feel Brite Golf Balls. Sales promotions in any business are designed to grab market share, knowing the full bump is unsustainable and share will regress once the promo is over. The Srixon SOFT FEEL golf balls, as well as the SOFT FEEL LADY, are available now for $21.99 per dozen. This site uses Akismet to reduce spam. Whether off the tee or around the greens, the new SOFT FEEL BRITE lives up to its namesake. But as we learned in the MyGolfSpy ball test, as swing speed drops the distance difference between firm and soft drops as well. FastLayer Core With a soft center that gradually transitions to a firm outer edge, the FastLayer Core gives Soft Feel Brite incredible softness and great distance off the tee. Equipped with the new FastLayer Core, these golf balls feel great and produce powerful distance with a standout color that makes seeing your ball on the course easier than ever. I know it sounds like laundry detergent, but Srixon says the Soft Feel Brite is, well, soft and bright. This ball category is aimed squarely at the recreational golfer who loves the soft feel, doesn’t hit the ball very far, appreciates the price, and for whom eking out a few more RPMs of greenside spin isn’t really important. SOFT FEEL BRITE. Soft Feel means the compression of the ball is softer compared to other products. We take a new look at Srixon Soft Feel golf balls as they have introduced a collection of Brite color options. The changes this time around a quite subtle with an ungraded dimple pattern that comprises of 338 dimples, up 14 on the previous Soft Feel 2016 model.. SOFT FEEL BRITE GOLF BALLS - brite-green $21.99. Both are good golf balls but they cater to a different golfer. John is an aging, yet avid golfer, writer, 9-point-something handicapper living back home in New England after a 22-year exile in Minnesota. The Q-STAR is intended to be a higher-performing 2-piece ball. 338 Speed Dimple Patter To get more distance overall and better performance in the win, Speed … My wife’s favorite February 19, 2021. This review will show up under all variations of Srixon Soft Feel 2 Brite Orange Golf Balls , including new, personalized, and custom logo. The article has the explanation of EGG backwards. The hope, however, is you retain a reasonable number of customers who tried your product because of the deal, and found they liked it enough to keep buying it at the regular price. Srixon Soft Feel Prior Generation Golf Balls ... 5 Stars based on 68 reviews. Be the first to leave a review You are about to post a review for Srixon Soft Feel 2 Brite Orange Golf Balls based on your knowledge of its playability. Unbiased. They fly further and offer more control. No Guesswork. READ: Srixon AD333 Golf Ball Review. MyGolfSpy, Inc. All Rights Reserved. ACCEPT. Of course, Shane Lowry’s big win at Royal Portrush in July was the highlight. The Srixon Soft Feel Brite Red offers long distance without sacrificing a soft feel. Whether off the tee or around the greens, the new SOFT FEEL BRITE lives up to its namesake. The Soft Feel line is a clear Tier 4 ball. It’s also Srixon’s most popular ball worldwide. Srixon has slid back into 5thplace since the promo ended, but that doesn’t mean the program was a flop. Copyright 2021. The new SOFT FEEL BRITE golf ball puts us at the forefront of the low-compression distance ball category, said Lionel Caron, Srixon Sports Europe Chief SalesMarketing Officer. Sort By: ... Srixon uses cookies. This site is protected by reCAPTCHA and the Google, (your email address will not be published), Acushnet 2020 Financial Report: Return of the King, Motocaddy Comes to America: The Power Trolley Invasion. Other Great Gear to go with your Srixon Soft Feel Brite Prior Generation Golf Balls Srixon Soft Feel Brite Golf Balls. Srixon Soft Feel Brite Golf Balls Revealed. The price of these Srixon balls ranges between £30/$40 and £40/$53 for a pack of 12. The Srixon Soft Feel Brite is an extension of the brand’s low-compression two-piece Soft Feel ball. It’s inevitable and totally expected by those doing the promotion. Start every day with our most popular content waiting in your inbox. OEMs sell a ton of balls in this category, and it’s populated with the likes of the Wilson DUO Soft, and Callaway SuperSoft. Sure, we’re only talking single-digit market shares, but if the promo gives you even a small – but sustainable – jump from a 6% market share to a 7% market share, that small jump represents a nearly 17% increase in volume that’s being purchased at full price, and at full margins. The Q-STAR’s are $26.99/dozen and compete head-to-head with the Wilson DUO Spin, the TaylorMade Project (s) and the Titleist Velocity. It’s a good bit softer (60 compression) and lacks additional spin technology other than a very thin cover (which really isn’t that thin compared to tour-level urethane offerings). With it, you’ll experience a solid yet comfortable impact on every swing, giving you more confidence as you address each shot. Shop Now. With it, you’ll experience a solid yet comfortable impact on every swing, giving you more confi dence as you address each shot. FAQs: What compression is the Srixon Soft Feel? Matched To Your Swing. Whether off the tee or around the greens, the new SOFT FEEL BRITE lives up to its namesake. Please check your email for a confirmation. While the older-gen Soft Feel was only available in “White Power” and “Taxi Yellow”, the new Soft Feel Brite golf balls can be ordered in matte red, orange and green. It’s still soft (72 compression) compared to Tour-level balls, but has enough technology (in this case, Srixon’s SpinSkin with Slide-Ring Material) to provide a surprising amount of spin on approach shots. Srixon Soft Feel. Notify me of followup comments via e-mail. You can expect a symphony in five parts from Srixon/Cleveland over the next few weeks, starting with today’s overture: a bright, colorful little number called the Soft Feel Brite. The Srixon Soft Feel incorporates 338 dimples to up the previous model to deliver a soft feel with an ungraded dimple style. This is a distance ball, not a premium or tour model. It features Srixon’s Energetic Gradient Growth Core (softer in middle and firmer towards the outside, like a Tootsie-Pop) for a high-launch, low spin trajectory, along with Srixon 338 Speed Dimple patters for lower drag. Advanced Golf Analytics matches the perfect clubs to your exact swing using connected data and machine learning. With the 10th iteration of the two-piece Soft Feel, Srixon is saying “soft” has its limits. Twords got wisted – thanks for catching it. Soft Feel Brite is what it is: a 2-piece, 60 compression Ionomer cover ball. Mexico, Caribbean, Atlantic islands, Central America, Top 50 Classic Courses in Great Britain & Ireland, Top 35 Modern Courses in Great Britain & Ireland, Golfweek's Best Courses You Can Play: Indiana, Forward Press podcast: Justin Thomas impresses at TPC Sawgrass, Lee Westwood continues resurgence, Women's college golf team of the week: Texas, Women's college golf player of the week: Linn Grant, Arizona State, Men's college golf team of the week: Charlotte 49ers, Men's college golf co-players of the week: Iowa, Mac McClear and Alex Schaake, Gary Woodland, Scott Piercy withdraw from Honda Classic after testing positive for COVID-19, ESPN to air documentary on the making of the November Masters, No Masters Par 3 Contest again this year, Augusta National announces, Your California Privacy Rights/Privacy Policy. If that’s your goal, who really cares if you were #4 for only a month before sliding back to 5th? SOFT FEEL BRITE 12 BRITE'N UP YOUR GAME INTRODUCING THE ALL-NEW, 12TH GENERATION SOFT FEEL. Distance never looked so brite with the new Soft Feel Brite from Srixon. that thin compared to tour-level urethane offerings). The jump was mainly due to an aggressive BOGO promotion for the Tour-level Z-STAR. The Soft Feel is Srixon’s long ball with low spin. Soft Feel Brite will retail for $19.99/dozen, same as the existing Soft Feel lineup, and will be available October 1st. September is gearing up to be a hectic month for the brand. Find helpful customer reviews and review ratings for Srixon Soft Feel Brite Matte Color Golf Balls, Matte Green (One Dozen) at Amazon.com. By Jim F. Tampa. For the Soft Feel target golfer, the feel is the thing, along with color and price. Unless you’re Titleist, that’s the ball game you play. De bal heeft veel draag kracht voor de extra lengte, geeft een zacht gevoel en heeft een bijzonder hoge balvlucht. Soft Feel Brite is what it is: a 2-piece, 60 compression Ionomer cover ball. According to Srixon, the company has retained enough of those sales through July and August to be closer to 4thplace Bridgestone today than it was before the promo. It was Srixon/Cleveland’s 2ndmajor title (Keegan Bradley’s PGA in 2011 was the brand’s first), and it was made sweeter by the fact that 12 of his 14 clubs were Srixon/Cleveland, and he gamed a Z-STAR golf ball. All Major Brands. I am joined by Srixon's Marketing Communications Manager, Eli Miller, to look at their 10th generation of Soft Feel golf balls. In the fall, I always like to play brite color balls as the leaves like to hide my ball. How much do Srixon Soft Feel balls cost? When it comes to promos, the question is simple: can you take the temporary margin hit in hopes of grabbing some lasting market share gains? The Nike was OK but felt heavy off the tee but ok otherwise. Buying market share with what amounts to a 50% price cut will move product, but once the promo is over, sales volume will level back out. Read honest and unbiased product reviews from our users. To achieve this, the primary innovation of the Soft Feel is Srixon**'*"s Energetic Gradient Growth Core. Same great performance, just briter. Have always played the DT So/Lo but they have stopped making it, so I picked out 3 new balls to try and bought a sleeve of each Srixon Soft Feel Srixon AD-333 and Nike Power Distance Soft. ': Bryson DeChambeau, Lee Westwood miss big on consecutive shots at Players Championship, Watch: Justin Thomas tears up in Players Championship post-round interview when asked about late grandpa, Bryson DeChambeau's road show comes up flat in final round of Players Championship, Justin Thomas holds off Bryson DeChambeau, Lee Westwood to win Players Championship. Srixon is adding some color to their Soft Feel line, releasing the Soft Feel Brite golf balls. This ball category is aimed squarely at the recreational golfer who loves the soft feel, doesn’t hit the ball very far, appreciates the price, and for whom eking out a few more RPMs of greenside spin isn’t really important. If Tour-level balls are Tier 1, and near-Tour Level (Srixon’s Q-STAR Tour, Bridgestone e12, TaylorMade Project (a), Callaway ERC, Wilson DUO Professional, among others) are Tier 2, then the Q-STAR and its brethren are Tier 3. The core is soft towards the center and gets progressively firmer close to the edge to maximize compression and retain a soft feel off the club. True, it’s units and not dollars, and the jump was mostly due to a big Z-STAR buy one-get one promo, but momentum is momentum. The balls have a soft feel thanks to Srixon’s softest FastLayer Core, which also provides added ball speed and reduced long game sidespin for accuracy.. SOFT FEEL BRITE GOLF BALLS - brite-red $21.99. Less drag has been used to deliver it a greater distance and improve aerodynamics. He loves telling stories, writing about golf and golf travel, and enjoys classic golf equipment. As the name suggests it is of similar construction to the present Soft Feel model but with the option of Brite Orange, Brite Red or Brite Green. The new colors not only improve diversity on the golf course, but they’re supposed to enhance the overall visual experience, thus enabling golfers to easily follow the flight of the ball through the air. It’s important to note that jump is in the number of balls sold, not dollars. Srixon’s tour-proven, 338 Speed Dimple Pattern reduces drag and maximizes lift to allow Soft Feel Brite to fly true, even in the windiest of conditions. Click here for further details. Everyone needs an editor! As we mentioned earlier, Srixon did jump ahead of Bridgestone into 4thplace in ball unit market share in July. Deze bal is een aanrader voor spelers met een lage swingsnelheid. A big jolt of color for @SrixonGolf Soft Feel Brite golf balls. OEMs sell a ton of balls in this category, and it’s populated with the likes of the Wilson DUO Soft, and Callaway SuperSoft. SRIXON SOFT FEEL. “The only thing a golfer needs is more daylight.” - BenHogan. The following is a review of the Srixon Soft Feel Vs Callaway Supersoft. June was solid as well, as Srixon released a surprisingly good 2-piece ball in the Q-STAR and the company also leapfrogged Bridgestone into 4th place in the ball unit market share game, peaking at around 8.6%.